H.A.V.O.C. is is a clandestine organization built to warn the advertising and marketing community of the most dangerous creative agents trading secrets in the open.

CREATIVE
DISRUPTION
GURANTEED

This individual is going on record as

“ THE BIGGEST
WHISTLE-BLOWER
OF 2026.”

With his 25+ years of experience, he is openly willing to share any of his trade secrets to the highest bidder. His knowledge of Story Telling, Brand expertise, coupled with his extensive retailer training makes him an unstoppable operative.

CREATIVE EXAMPLES BELOW

⦁

DISRUPTIVE IDEAS

⦁

CREATIVE EXAMPLES BELOW ⦁ DISRUPTIVE IDEAS ⦁

project:
beyond the blue box

Delivered a 360 degree Kroger program to get shoppers to think differently about Campbell’s Soup as an ingredient for Mac & Cheese.

Increased sales of Cheddar Cheese soup by 18% at Kroger during the month long promotion.

One of the first brands to utilize the Promoted Product Carousel features on Kroger.com.

project: PASTA KNIGHT

Adapted the Rao's Pasta Knight Thanksgiving Day Parade float to a shopper solution - by turning our customers into heroes with simple dinner solutions from Rao’s.

Extended the reach of the Thanksgiving Day parade float to include Raos shoppers at home during the Thanksgiving occasion.

project:
own sides season

Green Bean Casserole is a staple for the Thanksgiving & Christmas holiday season. This year we expanded our offering to include other sides such as Mac & Cheese, Stuffing, and more using the power of the Campbell's portfolio nationally.

Increased sales of Cheddar Cheese soup by 18% at Kroger during the month long promotion.

One of the first brands to utilize the Promoted Product Carousel features on Kroger.com.

project:
just for football fans

Chunky Meijer “Craveman” :90

Meijer had a unique opportunity to utilize a handful of NFL players for a regional shopper marketing program which led to online content and
in-store promotions.

Limited production runs of Jason Kelce soup was one way we helped put Chunky in the hands of NFL fans.

Team specific packaging and displays build strong connections to local teams and Chunky leads the way.

project:
social networking site

Coleman “FBMS” :30

Coleman “Pretty Much” :30

We were able to introduce a younger audience to the Coleman camping experience by suggesting Coleman
was responsible for social networking.

Developed commercials and print ads. Helped secure vintage camping footage from stock houses and employees, and art directed both broadcast and print ads. (As well as acted in a few scenes.)

project:
11 brands - one place

visitmeatopia.com

Meatopia is an evergreen campaign that allows all Smithfield brands to be included. I led a cross-functional team from strategy to execution while directing creatives, illustrators, developers and clients.

Appeared at 11 different retailers with custom creative executions.

Completed website and all retailer execution within 6 months.

project:
cardboard world

The UPS Store “Airplane” :30

Visually used cardboard as a unique device to showcase other services The UPS Store can deliver on. Essentially turning a weakness into a messaging opportunity.